Archive for the ‘The world of CRM’ Category

You’ll never be able to get the most from your CRM system if it’s difficult to import and update data. A good CRM system will be easy to use and save you time, rather than take it from you. And this is where Results Freak is fantastic.

You can import new data, or contribute to existing Marketing Lists straight from Outlook, or from the web. Results Freak allows you to import contacts, leads or accounts straight from Excel. The data mapping wizard ensures that you match appropriate headings to their corresponding value within Results Freak.

Watch the video above for more information.

It doesn’t take a rocket scientist to work out that people drive business, and keeping customers happy is what brings them back time after time. So when the Chartered Institute of Marketing recently released the results of this survey stating that money spent on CRM is far more cost effective than advertising, it came as no great surprise to the Results Freak team.

The findings are below, in all of their glory.

… The survey, conducted for The Institute by Ipsos MORI in the Spring, revealed that a quarter of marketers (24%) think the best ROI is delivered by CRM activities, particularly among those working in financial services and other services firms (31%), and those in the technology and telecoms sectors (30%). Second highest in delivering good ROI, with half the number of mentions (12%), is public relations.

Advertising, excluding online, is most widely seen as delivering the worst ROI with nearly a quarter (23%) of marketers rating it as worst. This is higher among those working for technology and telecom companies 38%. Second worst performance is for sponsorship with one in nine (11%) considering it as delivering poor ROI…

- Ray Jones, CIM “Marketers believe that CRM delivers the best ROI …and advertising the worst!” London 06 Aug 2009

Regardless of your industry, having a central, live, fully updated and totally reliable database at your fingertips can save you time, avoid confusion and prevent two people working on the same activity at once.  Great CRM also will allow you to deal with issues as they happen, refer back to past communications immediately and gain vital information to answer queries in just a few clicks.  A no brainer really!

Results Freak is fully scalable so you don’t need to be a huge business to be able to reap the benefits. Very quickly you can have all of your clients and contacts in one central place which means that delivering top-notch customer service is not only possible – it’s quick, painless and will soon become one of the greatest strengths of your business.

Hooray for CRM.  Hooray for Results Freak.  And good on the Chartered Institute of Marketing of confirming all of this for us.

Hot off the press!  There are six new Results Freak videos which are going to be launched in the next few days.

We’ve had feedback from lots of people who don’t know much about CRM that “it’s all a bit of a mystery”.  So we’ve created the first few in a series of videos which will help anyone to get a better understanding of how a good CRM system can really work for your business.

Don’t expect jargon and confusing concepts.  These videos are in plain English, and they are short – so that you can “get it” fast, and then get on with your day.

More soon …