Organising data shouldn’t be difficult. With Results Freak’s clever CRM, system you have the ability to group and organise your data in a way which is both easy to understand and fully customizable.

Results Freak allows you to sort Accounts (organisations), Contacts (people) and Leads (data which will soon become either an Account or Contact) easily. Leads can be converted to a contact or account in just one click, and you can save a number of contacts for a business under that one Account.

However, that’s just the tip of a very large iceberg which can help you transform your business.

Results Freak is a Microsoft based CRM systems that is both simple to use and vey customizable. Importing, sorting and updating data is simple and you can have a functional CRM system up and running in just days.

Learn more by watching the video above.

Not every business contact is made equal, so you need an effective way of knowing which sort of contact it is your dealing with, and more importantly, how you should be communicating with that contact.

With a CRM system like Results Freak you can have confidence that all of the information you need is available to you and your colleagues in just a few clicks. Having options which allow you to group contacts into specific lists, and control the way in which these contacts can be communicated with, will allow you to very quickly manage your business relationships in an effective and fool proof way.

The use of Marketing Lists in Results Freak CRM allows you to sort contacts by almost any categorization you can imagine and even create campaigns for these lists when required.

Learn more about the functionality of Marketing Lists in the video above.

One of the biggest issues for businesses with at least one key database is ensuring that it is duplicate-free and ‘clean’. Removing duplicates from a sizeable database can be a complicated business which can even involve exporting spreadsheets and doing the bulk of the work offline.

With Results Freak you can be confident that duplicates are detected before they even enter the system. Once you have data within Results Freak you can perform a duplicate detection run which will allow you to see any potential dupes – and then merge them accordingly.

Learn more about axing bad data in the video above.

You’ll never be able to get the most from your CRM system if it’s difficult to import and update data. A good CRM system will be easy to use and save you time, rather than take it from you. And this is where Results Freak is fantastic.

You can import new data, or contribute to existing Marketing Lists straight from Outlook, or from the web. Results Freak allows you to import contacts, leads or accounts straight from Excel. The data mapping wizard ensures that you match appropriate headings to their corresponding value within Results Freak.

Watch the video above for more information.

A Customer Relationship Management system is a bit of a mouthful – and for those people new to it, the concept can be quite daunting. But most people are aware that, implemented correctly, it can have a huge impact on your business.

The good news is that if you use Outlook or indeed any other Microsoft program, you will be able to use Results Freak with your eyes shut.

Results Freak is powered by Microsoft. You can access every account, lead and contact of the business in just a few clicks from your desktop. This allows you to see past emails and phone calls, as well as future activities in just moments. There is also the option of using Results Freak online – so it can be accessed from any PC, anywhere in the world.

See the Freak in all of its glory by watching the video above.

It doesn’t take a rocket scientist to work out that people drive business, and keeping customers happy is what brings them back time after time. So when the Chartered Institute of Marketing recently released the results of this survey stating that money spent on CRM is far more cost effective than advertising, it came as no great surprise to the Results Freak team.

The findings are below, in all of their glory.

… The survey, conducted for The Institute by Ipsos MORI in the Spring, revealed that a quarter of marketers (24%) think the best ROI is delivered by CRM activities, particularly among those working in financial services and other services firms (31%), and those in the technology and telecoms sectors (30%). Second highest in delivering good ROI, with half the number of mentions (12%), is public relations.

Advertising, excluding online, is most widely seen as delivering the worst ROI with nearly a quarter (23%) of marketers rating it as worst. This is higher among those working for technology and telecom companies 38%. Second worst performance is for sponsorship with one in nine (11%) considering it as delivering poor ROI…

- Ray Jones, CIM “Marketers believe that CRM delivers the best ROI …and advertising the worst!” London 06 Aug 2009

Regardless of your industry, having a central, live, fully updated and totally reliable database at your fingertips can save you time, avoid confusion and prevent two people working on the same activity at once.  Great CRM also will allow you to deal with issues as they happen, refer back to past communications immediately and gain vital information to answer queries in just a few clicks.  A no brainer really!

Results Freak is fully scalable so you don’t need to be a huge business to be able to reap the benefits. Very quickly you can have all of your clients and contacts in one central place which means that delivering top-notch customer service is not only possible – it’s quick, painless and will soon become one of the greatest strengths of your business.

Hooray for CRM.  Hooray for Results Freak.  And good on the Chartered Institute of Marketing of confirming all of this for us.

Hot off the press!  There are six new Results Freak videos which are going to be launched in the next few days.

We’ve had feedback from lots of people who don’t know much about CRM that “it’s all a bit of a mystery”.  So we’ve created the first few in a series of videos which will help anyone to get a better understanding of how a good CRM system can really work for your business.

Don’t expect jargon and confusing concepts.  These videos are in plain English, and they are short – so that you can “get it” fast, and then get on with your day.

More soon …

We thought we’d share our new Results Freak promotional video with you.  It’s hot off the press.

And there are pleny more on the way.

Well, after many months of planning and development, we’re ready for the “soft launch” of Results Freak.  Which is ironic really, given that there are already clients using it.

In fact, Results Freak is being accessed by users in:

• the UK
• Sweden
• Germany
• New Zealand

And that’s just for starters.  Very likely to have some users on a tropical atoll shortly.  More about this soon.

In any case, Results Freak is good to go.  And over the next few weeks, we’ll be making some additional enhancements and tweaks.

Watch this space!