Marketing

Results Freak is a marketer’s dream.  Many marketing activities require significant investment.  So it’s vital to know which campaigns are going well, and which ones need refining, or worse, scrapping.

Your business benefits from fast, effective marketing management so you can see where your marketing budget is working most effectively and can modify and update your marketing activities accordingly. Get a great overview of your campaigns, and then drill down for detail on specific marketing activities, so you can see what is really working for you.

 

 

 

This is a must for any business which wants to maximise the marketing bang for its dollar, pound or Euro. The information below lists the ways in which Results Freak guides your marketing. With these tools, you can plan and track campaigns at every stage.

Data - Manage your data effectively

• Effortlessly import data from other sources into Microsoft Dynamics CRM.
• Use predefined data-mapping rules or create new ones on the fly.
• Confirm data import status with automatic email notification.
• Intelligently cleanse your data to eliminate duplications and decrease your cost per engagement.

Segmentation - Pinpoint your marketing efforts

• Use natural language queries to instantly segment customers or prospects.
• Create highly targeted lists and associated them with campaigns.
• Set up personal or public data views for reuse.
• Easily share target lists with colleagues or vendors.
• Export lists into multiple formats for bulk email or direct mail communications.

Planning - Streamline campaign planning

• Plan and track activities, tasks, budgets, and details for each marketing activity.
• Tailor messages and offers to highly targeted lists.
• Save time and money with reusable campaign templates.
• Set up product catalogs, price lists, and discounts for optimal offers.
• Use predefined workflows to streamline approvals.

Execution - Simplify campaign execution

• Initiate and distribute campaigns and communications instantly.
• Use embedded mail merge capabilities to instantly send mass communications.
• Manually or automatically assign tasks or leads to individuals or groups.
• Create on-the-fly campaigns with the Quick Campaign Wizard.
• Create rules to trigger responses based on customer interest.

Events - Manage events efficiently

• Track and mange all event and customer details on one central platform.
• Holistically manage event planning and execution from beginning to end.
• Track details related to venues, rooms, event sessions, speakers and sponsors.
• Track key metrics and measure the return on investment to optimize future events.

Response - Improve response management

• Capture and store responses and leads in one place for easy tracking.
• Score responses using predefined algorithms.
• Instantly assign leads with full interaction history to the right sales person.
• Track responses across communications channels, linking them to campaigns and lead sources.
• Convert responses to leads and opportunities with a few mouse clicks.

Productivity - Extend value with Microsoft Office

• Use Microsoft Dynamics CRM within Microsoft Office Outlook to be more productive.
• Eliminate redundant email tracking through Office Outlook synchronization.
• See co-workers' availability with the presence feature.
• Create documents and mail-merges with embedded Office Word capabilities.
• Add Office Outlook contacts to marketing lists with a few mouse clicks.

Workflows - Automate workflows

• Boost productivity with personal, team, or organizational workflows.
• Dynamically assign tasks to the right person using configurable rules
• Accelerate approvals using predefined workflows.
• Automate actions with triggers based on events, time, or business logic.
• Set alerts and reminders of campaign milestones to inform appropriate people.

Analytics - Gain insights for decision making

• Measure your marketing success with key performance indicators (KPI)
• Track key campaign indicators with built-in reports
• Identify trends and allocate resources with powerful predictive analytics.
• Proactively create offers with 360 degree customer views.

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